Marketing Local Business Online – Search Engine Optimization

English | 129 Min | 640 x 480 | XviD – 178Kbps | 15.000fps | ACC – 70.9Kbps | 2.45 GB

Genre: elearning

This module consists of nine instructional videos focusing on Search Engine Optimization (SEO) for a local business website to drive organic traffic and local business listing traffic from the search engines.

Search engines are the greatest source of traffic to a website and through proper Search Engine Optimization (SEO), organic (i.e. not-paid) traffic can flow to a local business website for years to come. You need to learn the methods that will improve search engine rankings, that are ethical for use with local businesses, and that will continue to deliver results for the long-term.

Module 4 will cover specific instructions for keyword research, on-the-page optimization, off-the-page optimization and link building strategies. These strategies include proven methods for the use of directories, article marketing, press releases, social media, social bookmarking, blogs and video.

This module will also cover several strategies to manage and grow this service, including outsourcing execution and not expertise, management of multiple resources for content creation, link building and development. Finally, Scott discusses what types of systems need to be implemented to measure and monitor customer performance and key performance indicators for your clients and your business.

How This Module Will Help You

You will be able to gain top rankings for the long term for your clients. They will in turn gain more business providing you means to acquire more services from them. This service will vastly improve your bottom line and will provide you excellent profit margins. You will have the skills and tools to dominate the search engines for the local business clients you serve. This module will give you access to everything you need to deliver a high quality SEO process to multiple clients with minimal direct involvement from you once the system is in place.

**Module 4 Bonus**

# Keyword Strategy Map – This is a complex document to be used in the SEO process. It includes a tab for keyword ideas, a tab to collect Google keyword data, a research tab to collect Keyword Discover & Wordtracker information (even though these advanced tools are not used in the course), an advanced tab to manually manage and research link competition, a tab to collect competitive research information and finally, a map strategy tab to manage and map keywords to specific pages, as well as manage the site’s titles, H1 tags, meta tags and the URL for the specific page.

# On The Page Checklist – A checklist of the main on-the-page factors discussed in the MLBO course.

# Article Management – An Excel filed used to manage the inventory of articles, where and when they are used.

# Article Requirements – This is a cookie cutter script to be used when outsourcing articles.

# Press Release Template – This is a document that outlines the components and format of a press release and includes suggestions on how to present your content.

Screenshot

Download:

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Marketing Local Business Online – Pay Per Click

English | 129 Min | 640 x 480 | XviD – 178Kbps | 15.000fps | ACC – 70.9Kbps | 2.45 GB

Genre: elearning

Module 3 will provide an overview of Pay-Per-Click (PPC) advertising and how this method is able to drive immediate highly targeted traffic to a local business website. Kristie will provide instruction on properly setting up a Google AdWords campaign for a local business and best practices for ad writing and performance tracking.

How This Module Will Help You

You will learn all the pitfalls and common hurdles typically done in the paid advertising arena. This will afford you more time to focus on the tasks that yield the greatest return on the investment of your time. This is a module that will allow you to provide an additional service to your customer, enhancing their value with you, for little effort on your part. Being taught by an industry veteran, one that is trusted as a business partner from the author of AdWords for Dummies, LMS Faculty member, Kristie McDonald, will give you the assurance that LMS is the best resource for your local marketing education.

**Module 3 Bonus**

# Managing PPC Clients Webinar – This recorded webinar covers business models you can use to sell and manage Pay-Per-Click services for your local business clients. This is a revenue generating service that you can either provide directly or outsource to a qualified firm.

Screenshot

Download:

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Reality is Plastic: The Art of Impromptu Hypnosis

English | MP4 | H264 996 kbps 24 fps | 720 x 576 | AAC 128 kbps 48 KHz Stereo | 120 MB

Genre: elearning

This is the companion DVD to the book Reality is Plastic

It is a training video that explains all of the Set Piece exercises and Inductions featured in the book. Each technique is explained in fine detail. A demonstration to camera as well as live footage of each technique being used for real is also included.

For those who prefer to learn from video, this will give you a clear insight, into the timing, tone and attitude required to excel in the Reality is Plastic approach.

Please note this product does not cover the Set Up, Deepening and Routines and Wake Up process. It is not intended to stand alone. It is intended to act as an accompaniment to the book

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DIY – An Essential Guide : Year Round Maintenance and Tiling

English | 50 Min | 512 x 384 | x264 – 128Kbps | 25.000fps | MP3 – 101Kbps | 500 MB

Genre: elearning

Year Round Maintenance ? Re-grouting & sealing replacing roof tiles cleaning gutters & gully?s radiator valve repairs re-pointing door & window maintenance loft & pipe lagging general maintenance tips.

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