Archive for 'E-Books'
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
November 29, 2007 by Romty, under E-Books.
Product Details
- Paperback: 336 pages
- Publisher: Portfolio Trade (October 3, 2006)
- Language: English
- ISBN-10: 1591841410
- ISBN-13: 978-1591841418
- From Publishers Weekly
Rather than write a book strictly about the rise of Google as a business, technology journalist Battelle targets his research on the concept of Internet search, beginning the book with a discussion of an abstract idea he terms the “Database of Intentions,” defined as the sum total of all queries that pour into search engines daily, revealing the intricacies and idiosyncrasies of our culture. Though most of the book is devoted to the search engine giant (which Battelle reports corners 51 percent of the search engine market), the author also includes chapters on “Search, Before Google” and the “Who, What, Where, Why, When. And How (much)” of search. - (more…)
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