Marketing Local Business Online – Pay Per Click

English | 129 Min | 640 x 480 | XviD – 178Kbps | 15.000fps | ACC – 70.9Kbps | 2.45 GB

Genre: elearning

Module 3 will provide an overview of Pay-Per-Click (PPC) advertising and how this method is able to drive immediate highly targeted traffic to a local business website. Kristie will provide instruction on properly setting up a Google AdWords campaign for a local business and best practices for ad writing and performance tracking.

How This Module Will Help You

You will learn all the pitfalls and common hurdles typically done in the paid advertising arena. This will afford you more time to focus on the tasks that yield the greatest return on the investment of your time. This is a module that will allow you to provide an additional service to your customer, enhancing their value with you, for little effort on your part. Being taught by an industry veteran, one that is trusted as a business partner from the author of AdWords for Dummies, LMS Faculty member, Kristie McDonald, will give you the assurance that LMS is the best resource for your local marketing education.

**Module 3 Bonus**

# Managing PPC Clients Webinar – This recorded webinar covers business models you can use to sell and manage Pay-Per-Click services for your local business clients. This is a revenue generating service that you can either provide directly or outsource to a qualified firm.

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